Advertising on Amazon
When Prices Are Cut
A 6-week program on running ads during discount campaigns
Sellers often pause ads when they apply a -50% discount on items on Amazon — assuming the lower price does the selling. The math rarely works that way. This program examines what happens to visibility, ACoS, and conversion rate when you keep advertising through a discount window, and how to structure campaigns so the margin loss stays predictable.
What the curriculum actually covers
Most Amazon advertising courses treat discounts as a side note. This program puts discount-period advertising at the center. You will work through real campaign data, examine how a -50% discount on items on Amazon shifts bidding dynamics, and build a playbook you can apply to your own account during the final two weeks of the program.
Participants come in with different starting points — some run 12 campaigns, some run 3. The sessions are structured so that both groups leave with a working framework, not just a set of slides. Expect to spend roughly 4 hours per week on live sessions and another 3 hours on exercises between meetings.
When you apply a -50% discount on items on Amazon, competitor bids often shift within 24–48 hours. This module maps the auction mechanics behind that shift and shows which bid adjustments are worth making immediately versus which ones to hold.
Sponsored Products behave differently when the displayed price is halved. Conversion rate typically rises, but so does click volume — which can erode margin fast. You will model 3 scenarios using your own ACoS target before the module ends.
Sponsored Brands ads during a discount campaign serve a different function than during standard pricing. This module focuses on headline copy, landing page alignment, and how to use the discount as a category entry point rather than a margin sacrifice.
Retargeting visitors who viewed your listing before the -50% discount on items on Amazon went live is one of the more reliable ways to convert fence-sitters. This module covers audience segmentation, bid caps for display, and frequency controls.
What happens to your campaigns the day after the discount ends is as important as the discount period itself. Organic rank, review velocity, and keyword history all shift. This module builds a 14-day post-promotion plan from real account examples.
The final module is a structured review of each participant's campaign setup. You present your current structure, the group asks questions, and the instructor provides written notes within 48 hours. No prepared slides — only live account data.
Instructors running the sessions
Nadège has managed Amazon ad accounts for 9 years, with a focus on promotional period strategy. She ran campaigns for 14 brands during a single Q4 season and documented the ACoS patterns that now form the backbone of Module 01.
Wren focuses specifically on upper-funnel Amazon advertising and how discount messaging translates into Sponsored Brands creative. She has tested more than 200 headline variations across 6 product categories over the past 4 years.
Saoirse built the reporting templates used throughout the program. Her background is in e-commerce analytics, and she leads Module 05 on post-discount budget rebalancing — a topic she spent 18 months researching across 3 seller accounts.
Questions participants ask before enrolling
Who is this program designed for?
How long does the program take to complete?
Do I need an existing Amazon seller account?
What advertising formats does the program cover?
Is there a certificate at the end?
Ready to look at the numbers honestly?
Running a -50% discount on items on Amazon without a clear ad strategy is a common way to generate sales volume while quietly losing margin. The program is designed to help you figure out whether advertising during discounts is worth it for your specific situation — and if so, exactly how to structure it.
Get in touch about enrollment